Customer Relationship Management (CRM Hub) is a centralized customer-operations workspace connected to Shopify and OMS data. It helps teams maintain customer records, move opportunities through a structured sales pipeline, coordinate conversations, configure WhatsApp chatbot flows, and run automated email journeys from one system.
Case study
See why this system matters, how Arghafy shapes delivery, and what clients can expect.
Business problem
Commerce teams often have customer data in marketplace orders, Shopify, spreadsheets, WhatsApp conversations, and individual sales notes. Without one customer workspace, sales opportunities are hard to follow, service context is fragmented, and marketing automation cannot reliably use the same customer information.
Arghafy solution
Arghafy shaped CRM Hub as the customer-operations layer connected to OMS and Shopify. Customer records are synchronized into a central list, opportunities move through a visible deal pipeline, teams coordinate incoming conversations, and WhatsApp or email automation can act on the same customer context.
Timeline estimate
8-14 weeks for a production-ready rollout, depending on OMS and Shopify integration, customer-data migration, pipeline rules, WhatsApp provider setup, and email automation scope.
Best fit customer
Retail brands, distributors, service companies, and commerce teams that need customer data, sales follow-up, and communication automation in one connected workspace.
Tech stack
Delivery scope
Project focus
Metrics that matter
360°
Central customer operations workspace
OMS
Connected customer and commerce context
Pipeline
Structured deal stages from lead to close
2
WhatsApp and email automation channels
Customer operations walkthrough
CRM Hub connects customer records, commercial opportunities, and communication automation so sales and customer-service teams can work from the same operational context.
Bring customer records from Shopify and OMS into one searchable list with contact details, source information, and account status for a clearer customer view.
Organize opportunities across stages such as new, contacted, qualified, proposal, and closing so sales teams can see value and next actions by stage.
Coordinate customer conversations through a shared inbox, build WhatsApp chatbot flows, and create automated email journeys from the same CRM environment.
Pricing options
These are estimated ranges. Final pricing depends on branding, deployment, integrations, data migration, and support.
Subscription
IDR 5-15M / month
Approx. USD 315-940 / month
For teams that want a managed CRM connected to daily customer operations, with hosting, integrations, maintenance, and operational support included.
White label purchase
IDR 80-170M
Approx. USD 5K-10.6K
A one-time CRM implementation for companies that need custom branding, pipeline rules, communication integrations, deployment control, and source ownership.
CRM Modules
Each module supports the customer journey: consolidate data, track opportunities, coordinate conversations, and automate follow-up.
An operational overview for total customers, WhatsApp bots, email journeys, and the connected customer-management workspace.
Customer records synchronized from Shopify and OMS can be searched by name, email, or phone and filtered by active, inactive, or blocked status.
A visual sales board organizes opportunities from new lead through contact, qualification, proposal, and closing stages, with value visibility per stage.
A centralized inbox gives customer-service and sales teams one place to review and coordinate customer conversations.
Teams can create and activate WhatsApp chatbot flows to respond to common customer needs and automate structured conversations.
Automated email journeys support repeatable customer communication for follow-up, lifecycle engagement, and campaign workflows.
Global search helps operators find customers using channel or tag context without switching between disconnected operational systems.
Settings manage marketplace connections, user access, and the integrations required to synchronize customer and communication data.
Arghafy approach
Arghafy can build from scratch, improve existing applications, or connect websites and internal tools into one cleaner workflow.
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